#1 Conceptualization Test:
Use the Graphic Brief Test and Video Brief Test to create 1 Graphic Ad Concept and 1 Video Ad Concept based on the details in the brief. Make sure to include the text/copy that will be used in the design and a design reference.

Example:
This concept will highlight the benefits of Banana. It will include one-liner reviews to support it’s effectiveness. The design will be simple with banana elements, similar to this design reference.

Copy:

• Going bananas over bananas!
• It’s nutritious
• It’s delicious
• It’s good for you
• “Not gonna lie, this is an incredible banana!” – M.
• Buy now!

#2 Detailed Design Brief Test:
Using your video ad concept, create the detailed brief. Follow the Brief Layout Example below.

• Frame 1 text/copy:
  Check Out This New Energy Drink!
• Frame 1 creative direction:
  Showcase the item in the middle of the design with illustrated versions of the apple, raspberry and banana ingredients. Use the brand blue color for the background and pink for the text.